Edwin Balaciu

I am a Digital Product Manager and hobby writer.
Products are like drama. Based on Aristoteles, drama does have two forms: tragedy or comedy. Products also come in two forms: solving existing problems or entertaining people.

Product Development

Any story or bug which is created has to go through different stages to make sure we are developing viable products which people need. Therefore any idea or story should contain these informations:

Qualitative Data
QUALITATIVE DATA

Did we talk to any real user by doing usability testing or conducting problem interviews?

Quantitative Data
QUANTITATIVE DATA

Do we have any data based on real user behaviour from a tracking? How many customers are affected?

Customer and business value
CUSTOMER AND BUSINESS VALUE

Does the story generate any business or customer value? What are the value propositions?

READ MORE

My values

TAKE ACTIONS

Never wait for others, always be motivated

DATA DRIVEN

Data is objective and can prove hypotheses. Opinions mostly can't do that

PRAGMATIC

Asking a lot of questions helps to understand.Understanding helps to work efficiently

HELP

If a team member asks for help, take yourtime and support

GROWTH

Take time for growing to become a betterversion of your former self

TRANSPARENT

Beating complexity can only be done withhonesty and full transparency

FRIENDLY

CONTENT & CULTURE ARE INDISPENSABLE

What am I looking for?

International Team
International Team - Working with people who left their comfort zones

I strongly believe that the best performing teams are made of people who are coming from different nations who left their comfort zones. These kind of people are open minded, more resistant to chaotic situations and much better in adapting to new situations.

Continuous learning
Time for continuous learning

We are living in a crazy complex world which gets more complex by each day. Mastering this is only possible by keeping yourself up to date and challenge your brain by learning new skills, talking with people and sharing knowledge with others by interacting with others on a daily basis.

Responsibilities and measurable goals
Responsibilities and measurable Goals

Opinions, hypothesis and ideation do not work if there is a good execution missing and a good execution only works with clear objectives and the opportunity to act without waiting for long decision processes.

Collaboration, High paced & Respect
Collaboration, High paced & Respect

I am very limited as a single person. Relevant achievements can only be made in a team which is transparent. In which team members are helping each other and where everyone is self engaged and in which each team member is challenging others but still have faith in the skill of each member.

About Edwin

Edwin Balaciu

Never give up if you think you can win

I am a product manager and hobby writer by heart. I want to create.

As a product manager I am giving my best to create products which are supposed to either entertain people or to solve their problems. Both ways it makes the life of people better. As Aristoteles already said there are two forms of drama: tragedy and comedy. Same principle works for products. A product either is a problem solver or an entertainer.

Read more

Frameworks & Methods I use

Have a look on which frameworks I learned and used in a professional environment to build digital products and brands:

Value Proposition Canvas
Value Proposition Canvas

Helps you to identify the jobs to be done, pains and gains of your customers

Business Model Canvas
Business Model Canvas

Identify your revenue streams, key partners, key activities, channels, etc.

Personas
Personas

Write down the problems, wishes, most favourite channels of your customer groups

OKRs
OKRs

Define your objectives and key results based on trackable and achievable metrics

Lean Startup Validation Board
Lean Startup Validation Board

How to setup quickly an experiment to test your idea and to validate it with real customers

Problem Interviews & Usability Testing
Problem Interviews / Usability Testing

Talk to your customers and gain qualitative data to identify their problems and needs

Mission Model Canvas
Mission Model Canvas

Identify your value propositions, cost factory, key partners, etc.

Brand Steering wheel
Brand Steering wheel

Helps to set a path of how you want your brand to appear

Checkout my portfolio

My Toolset

Have a look on which tools I am using to develop a professional digital product:

Webflow
Webflow

Website builder for creating modern state of the art websites

Mailchimp
Mailchimp

Good for creating complex E-Mail marketing campaigns

Material Design
Material Design

UI Resources and State of the art guidelines for UI Designing

Stripe
Stripe

Awesome payment platform to organize recurring payments, invoicing and your checkout

Similiarweb
Similiarweb

Perfect for competitor analysis to see their metrics and compare your success

Lookback
Lookback

Perfect for recording and commenting user behaviour while doing usability testing

Typeform
Typeform

Very powerful, easy to use and easy to implement online surveys

Google Analytics
Google Analytics

The good old classic Google Analytics still does the job by tracking user behaviour

Figma
Figma

A very complex and powerful design tool to create beautiful designs

Shoutem
Shoutem

Best mobile app builder to quickly create, publish and organise mobile apps

Zeplin
Zeplin

Collaboration tool to share designs and styleguides

Abstract
Abstract

Collaboration tool to work simultaneously on the same Sketch files

TestingTime
Testingtime

To conduct user interviews and do usability Testing with real users

Testbirds
Testbirds

With this service it is possible to conduct crowdtesting quickly

And over 80 more tools for doing designs, online marketing, software development, tracking, user research, etc.

My favourite music

I like it very much to listen to pagan, viking and folk metal because this kind of music does have such a high level of positive energy.
On first it might not sound like a positive energy, for some it might sound aggressive and destructive but it's not.

Listen to the lyrics and understand the stories they are trying to tell and listen to the music itself. Its mostly build up like a story and these stories are crazy imaginative and about heroism, brotherhood, fighting for what you believe in and helping others.

SEE MY INTERESTS
Gyshido

The art of getting your shit done. This 7 rules perfectly explain the todays best practice of working together with other people!

CHECK THE RULES